{"id":3405,"date":"2026-07-30T10:50:30","date_gmt":"2026-07-30T10:50:30","guid":{"rendered":"https:\/\/www.cidaut.es\/acelerapyme\/?p=3405"},"modified":"2026-07-30T10:50:31","modified_gmt":"2026-07-30T10:50:31","slug":"la-inteligencia-artificial-cambia-las-reglas-del-posicionamiento-llega-el-primer-manual-practico-de-geo","status":"publish","type":"post","link":"https:\/\/www.cidaut.es\/acelerapyme\/la-inteligencia-artificial-cambia-las-reglas-del-posicionamiento-llega-el-primer-manual-practico-de-geo\/","title":{"rendered":"La inteligencia artificial cambia las reglas del posicionamiento: llega el primer manual pr\u00e1ctico de GEO"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.cidaut.es\/acelerapyme\/wp-content\/uploads\/2026\/07\/poderGEO.jpg\" alt=\"\" class=\"wp-image-3406\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I\u00f1aki Nieto y Gonzalo P\u00e9rez publican El poder de GEO: Authority First, el manual pr\u00e1ctico donde documentan c\u00f3mo posicionarse en motores de IA a partir del experimento real que llevaron a cabo en Kleinson, la consultora especializada en internacionalizaci\u00f3n en la que ambos trabajan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A finales del primer trimestre de 2025, I\u00f1aki Nieto y Gonzalo P\u00e9rez, CEO y CMO de Kleinson, respectivamente, detectaron algo inquietante: las visitas org\u00e1nicas a su web hab\u00edan ca\u00eddo hasta un 70 %. No era un problema t\u00e9cnico ni un error de configuraci\u00f3n. M\u00e1s bien algo mucho m\u00e1s estructural: las reglas del posicionamiento digital hab\u00edan cambiado, y ellos \u2014como la mayor\u00eda de las pymes espa\u00f1olas\u2014 no se hab\u00edan dado cuenta a tiempo.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-5c9d8ebbd1bb47cf3a637f2a0970ca85 wp-block-paragraph\">Europa Press<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-vivid-cyan-blue-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.europapress.es\/comunicados\/empresas-00908\/noticia-comunicado-inteligencia-artificial-cambia-reglas-posicionamiento-llega-primer-manual-practico-geo-20260717161912.html\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px\">Leer<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I\u00f1aki Nieto y Gonzalo P\u00e9rez publican El poder de GEO: Authority First, el manual pr\u00e1ctico donde documentan c\u00f3mo posicionarse en motores de IA a partir del experimento real que llevaron a cabo en Kleinson, la consultora especializada en internacionalizaci\u00f3n en la que ambos trabajan. A finales del primer trimestre de 2025, I\u00f1aki Nieto y Gonzalo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[3],"tags":[],"class_list":["post-3405","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/posts\/3405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/comments?post=3405"}],"version-history":[{"count":2,"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/posts\/3405\/revisions"}],"predecessor-version":[{"id":3409,"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/posts\/3405\/revisions\/3409"}],"wp:attachment":[{"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/media?parent=3405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/categories?post=3405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cidaut.es\/acelerapyme\/wp-json\/wp\/v2\/tags?post=3405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}